Category Archives: Japan

JAPAN’S CULTURE OF CUTE

If there’s one word you can’t go a day without hearing in Japan, it’s the word kawaii (かわいい). Most commonly translated as “cute,” kawaii has become more than just a cultural phenomena in Japan, it’s become entrenched in daily life. From lovable mascots to adorable eats, there’s no escaping it. Cute is everywhere. And honestly, Japan just wouldn’t be […]