8 Tips to Improve Video Editing for Social Media

Content creation has become very competitive in today’s world. This is not only because video content has proven to be effective on social media, but it has also become easy to capture moments and tell stories via videos. However, these videos can be shared easily with social media users who watch numerous videos daily. These days, you do not need to hire a filmmaker or videographer to create and edit your video.

8 Tips to Improve Video Editing for Social Media

If you want to become a quality video creator, you need to learn the art and tricks of creating quality video content. As a beginner, you may not have a team of video editors just like big companies and major studios, but you can learn how to use the video maker to create your video content. These tips are simple to learn and easy to apply. Hence, these will help you to get more inspiration in your journey.

These are fundamental tips that will turn you from a beginner into a professional. Irrespective of the video maker or video editing software you have access to, there are no one-size-fits-all programs. However, it all depends on the kind of video content you want to create. Editing a video is not hard. You have to be ready to roll your sleeves to create quality video content.

Tips and Tricks to Enhance Your Video Editing

Kill Your Darlings

This is similar to the popular advice for techies “Don’t get married to your favourite ideas.” In the film industry, it is advised that you should not be crazy about taking your favourite shot that you forget what matters most.

You may be spending time on a specific shoot that contributes nothing to the video you want to create. It is not easy to part ways with your favourite shoot, but this is what you must do if you need quality production. Focus on giving your audience valuable content. Therefore, that’s what matters most.

Don’t Edit Your Videos In Haste

Many video editors and content creators have confessed that editing a video can be tedious and easily exhaustive. If you use a video maker to create a video snippet, you may not need so much editing. Still, if you are making a long video, you must pay attention to every detail during your editing process.

You cannot afford to hasten the process. However, any attempt to do a marathon edit may tamper with the quality of the video. Divide your edits into smaller sessions and go over them one after the other.

8 Tips to Improve Video Editing for Social Media

Use The 321 Rule

The 321 rule applies to both beginners and pros. It simply states that you must save every editing process, and you must save it in various places. This is necessary because there are times when a video file may get corrupted.

The general rule of thumb is; to save your video in two locations locally. That is, in a cloud server or external hard drives. Preferably, you should save every editing step every 60 minutes.

Make Use Of The Most Appropriate Video Maker Or Video Editing Software

Video editing is like driving a car or running a race. You need to begin from the basics. You need to start with video makers that are simple to use and easy to learn. As you build your expertise, you can proceed to other advanced video makers or editing software. Interestingly, some of these basic video makers are free to use.

Show Various Actions

When editing your video, you must avoid showing only a person speaking all through. It can make your video content uninteresting to watch. You should capture other dialogues and non-verbal reactions, and the conversation of another speaker. You can also film the speaker in another shot entirely.

8 Tips to Improve Video Editing for Social Media

Work With Colours Correctly

You need to learn how to use colours to improve the quality of your videos. Working with colours involves grading, colour correction, brightness, and contrast. Knowing how to manipulate colours will help you get a uniform palette across your videos and help you show a specific mood.

Add Music To Your Contents

Whether you are creating a long video or a snippet, adding music to your video can make it more interesting. To synchronise music into your video, you need to calculate the waveforms of your video. If you are not the legal owner of the music you choose, ensure that you respect the copyright law of ownership by seeking a licence from the original owner to use their music in your video. 

Use Separate Screens

8 Tips to Improve Video Editing for Social Media

It is also important that you use separate screens to watch your edit while you do a last-minute evaluation with no visuals or audio. This could be either a desktop screen or a TV. Using separate screens provides diverse opinions and shows you any error that may likely show up. As you do a final test, ensure that the audio sounds right and the level is well-balanced. Make sure that there are no weird cuts.

Mute the audio and video as you play the video repeatedly. This will help you know whether the video alone is sufficient to illustrate the message you want to pass across. You have to consider this, especially for some of your audience who may be visually or audio-impaired. They should be able to get the message of your video without hearing any sound.  

Summary

There are two rules that you should never forget in your editing journey. You must always take more square videos and landscape videos. This is because they show the best on every social media channel. You do not need to bother so much about cropping your video.

You must never forget that different social media channels have other length requirements. A 30 – 60 second video is ideal for Instagram. A 45-second video is brief enough for Twitter. A 60-second video is okay for Facebook, while a 2 – 30 minutes video is appropriate for YouTube. 


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